I am learning about Using Twitter for Business
50 Ways to Use Twitter for Business
Mixing up your tweet content and staying active is a good way to build followers
and create dialogue.
• Add content about events
• Retweet other people’s great tweets
• Add tweets that are questions
• Add tweets that are links to great web pages you find
• Add random thoughts
• Add your blog posts
Some large organizations such as Dell use twitter very effectively to
communicate with customers – happy and sad alike. This has become a major
customer communication tool for them because they can respond immediately.
Some companies are using Twitter as a marketing or public relations channel, much like an extension to their corporate blogs. They will post about corporate accomplishments and distribute links that take people back to corporate web pages, press releases, and other promotional sites.
The second method some companies use on Twitter is to let their employees tweet instead. As the employees use Twitter to enhance their own personal reputations, the company’s reputation is also enhanced by proxy. If this one is hard for you to understand, then perhaps a good example to demonstrate the power of the indirect method is in reverse: imagine what negative tweets about the company would look like. Take the case of the Yahoo employee who twittered throughout the layoffs, for example. How do you think that made Yahoo look at the time?
Now that you understand how employee tweets can affect the company negatively, understand that the reverse is also true. Employees twittering away with excitement about their work, developments in their industry, new products, or other interesting tidbits, even if unrelated to the company itself, can promote positive feelings for whichever business they (indirectly) represent.
Another good reason for having employees tweet instead of the company itself is if the company wants to be seen as employing influential leaders. This list of Forrester analysts on Twitter offers a great example.
SocialMediaDIY Charlene Kingston
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SocialMediaDIY Charlene Kingston
Check out these Facebook guidelines for different types of business pages. fb.me/1dj8lJE4Q
Professionals and consultants have had the most impact at Twitter; most businesses are still trying to figure out how to use Twitter as a communications tool. If you’re not a one-person shop, here are a few ideas to help get your creative juices flowing:
- A restaurant tweets their daily specials
- A ticket agency tweets about-to-expire tickets
- A realtor tweets new homes on the market
- A chamber of commerce tweets local events and promotions.
50 Ideas on Using Twitter for Business
Ask questions. Twitter is GREAT for getting opinions.
When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
Web Strategy: The Evolution of Brands on Twitter
10 Innovative Ways To Use Twitter For Business
Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event.
Run Special Deals & Promotions
Offer incentives to those who follow you on Twitter. You can give them free coupons, discounts, package deals and samples. Twitter is a great way to create interest and secure attendees.
Create Brand Loyalty
With Twitter, you can always stay in touch with your followers. All these people are potential customers, so you must help them get used to your products and services. Participate actively to conversations and tweet constantly. This way, increasingly more people will find out about your business, while you will gain loyal clients.
Using Twitter for business, you can convert conversations into actions. A fresh and interesting personality attracts followers. Share information that is helpful for potential customers or employers to gain recognition.
Customer service is the the “ultimate” marketing tool as great customer service delivers those all important referrals that take you from compete to collaborate. Improve customer service (A good case study on this is “ Zappos” an online shoe retailer) by picking up conversations about your company that you might not be aware